MSR Trading
International B2B trading platform for medical equipment & laboratory instruments.
Project Overview
Modern Silk Road (MSR) Trading connects global healthcare markets from Istanbul to international hubs. Built a corporate web platform showcasing world-renowned medical and laboratory brands, clinical chemistry reagents, diagnostic equipment, and RFP quote pipelines.
The Challenge & Objectives
Presenting thousands of specialized medical and laboratory products from tier-one manufacturers (Abbott, Roche, Siemens, Thermo Fisher) with high search engine visibility and structured B2B inquiries.
Architecture & Technical Decisions
Next.js App Router, Tailwind CSS, Schema.org Organization JSON-LD, Google Analytics, dynamic brand showcases, and optimized responsive layouts.
Key Solutions & Outcomes
Architected a high-converting B2B portal featuring category filtering, interactive quote request dialogs, sticky procurement benefits, and multilingual support.